I’m Bobby Robertson, a freelance graphic designer based in Cardiff, specialising in brand identity and user experience.
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My work is driven by clarity, restraint, and intent. I’m drawn to systems that feel considered rather than decorative where every decision earns its place.
I take a narrative-led approach to design, balancing cultural storytelling with commercial clarity, ensuring outcomes are scalable, purposeful, and grounded in use.
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Outside of design, I’m deeply influenced by process and craft. I work on older Japanese cars, drawn to the discipline, patience, and problem-solving they demand. I’m equally inspired by brutalist architecture for its honesty and structure. Every decision was made with purpose, I love that.

I am currently a final year university student in University of South Wales. I cannot wait to see where the future takes me.